Loading ...Lead Service
I had a 9 AM appointment yesterday with a lead generation company. It actually turned out this was a one man lead generating machine. I could not believe the skills this guy had on the phone. He actually sat in my office on his cell phone and within 20 minutes generated a Roofing lead for one of his contractors. Let me tell you how he operates. The leads he makes are exclusive and he generates all of them by cold calling. He then, in turn, has two contractors in each of the following categories.
-
Windows/ Doors, Roofing, Siding
-
Fence and Deck
-
Patios/ Walkways and Concrete
-
Painting
-
Flooring
These are really the best categories for a lead generating company to work on. Very seldom do they get large remodeling jobs, maybe a kitchen or a bath once in a while.
Now comes the part that blows my mind. He tells me that he can generate 3 leads a week for each of the above projects. BUT the contractors don’t or can’t get back to the people in a timely manner, and the lead gets away. Now usually this wouldn’t be a big deal except this guy makes no money unless the contractor sells the job, and then he gets a percentage of that job. Thats right! The leads cost nothing unless the job is sold. This is a new lead system that is going to blow all others out of the water, mark my words. I’m even thinking about backing this guy and going cross country with it. But my question is this. Why can’t these guys call the customer back, set the appointment and then sell the job? These leads are only given to TWO contractors! Thats it! Sometimes neither contractor gets back to them. If you are happy with the way your business has been running and you have plenty of work, thats fine, but if you are a small business that is struggling for work and you hire a lead generating company, make sure you follow up with the appointments and then sell the job.
I will say this in closing, most lead generating companies out there just don’t get it. They have crap leads only because they are not verified, their customer service is terrible, and they work for the consumer not the contractor. Finding a lead generating company such as this is a wonderful tool and if used correctly, can make your business grow!
